How to Choose Between Digital Marketing and More Traditional Forms

How to Choose Between Digital Marketing and More Traditional Forms

Every business owner knows how important it is to market their company. Effective marketing campaigns allow the business to reach bigger and new audiences in the hope of growing the customer base. As a business expands and offers additional services and/or products, it becomes important to reassess the current marketing and advertising techniques and make necessary adjustments, but that begs the question of, what is the best type of marketing? How do you choose between digital marketing techniques and tools, and the more traditional forms?

Here are some considerations you can factor into the decision.

Digital Marketing Encompasses a Wide Array of Avenues

Part of what makes digital marketing such an effective tool is that it encompasses a wide array of avenues. It can include email marketing, social media marketing, mobile marketing, content marketing, SEO and PPC (Pay-per-click). Each one of these will target a different market segment and can open the door to brand-new markets.

Another huge benefit of digital marketing is it tends to be rather cost-effective, which can be important for start-ups, small businesses and those with a tight budget. Digital marketing also gives the company a chance to move at a fast pace and react to trends as they happen. It can also be a great way to engage with customers, even in real time if you choose.

Traditional Marketing Is Far from Dead

A big misconception that people can have is that traditional forms of marketing are dead. Advertising in print, on television, the radio and even satellite radio is still a very effective way to reach people. It just requires the company to do market and customer research to ensure it is spending its advertising dollars wisely and in the right areas.

And speaking of budget, traditional marketing will require a bigger budget but it should be seen as an investment in the company. You are spending the money to make money by attracting more customers to the business.

Maybe you’re wondering how much does it cost to advertise on Sirius radio, and the answer is that there is a $10,000 weekly spend minimum. This may sound like a lot, but remember, Sirius has a large network of listeners across North America, and they are paying for their subscription. This information alone should factor into the decision as it may fit with your target customer profile. And because it is a North American audience, you don’t have to worry about only reaching a local audience as a standard radio station would.

Why Choose – a Combination of Both Is Often the Most Effective

This leads us to the question of, why choose? Why do you have to pick one over the other? Using both types of marketing is sure to produce the best results, and it covers all bases in terms of reach. Granted, this is usually best for more established companies that have a healthy marketing/advertising department and budget.

Business owners need to keep up with the times and that means staying informed, even if that means changing things up and reassessing your current advertising campaign. It’s all about finding the most effective tools out there.

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How to Choose Between Digital Marketing and More Traditional Forms

by Deepak Bhagat time to read: 2 min