Over the past several years, link-building has become one of the most important aspects of SEO. By creating high-quality backlinks to a website, businesses can increase their search engine rankings and traffic, while also helping to solidify their overall online presence.
As technology continues to evolve and digital marketing strategies become more advanced, it’s becoming increasingly difficult to predict what the future of link-building may look like in 2023. However, there are a few trends that have started to emerge which suggest what the next five years of local link building tactics could consist of.
New SEO Link-Building Strategy Trends in 2023
One trend that is likely to continue into 2023 is the move towards a more natural approach when it comes to link-building. Search engines are always looking for ways to combat ‘black hat’ techniques such as buying links from low-quality sites; so any attempts at ‘artificial’ link building could result in penalties or even a ban from certain search engines. As such, companies should focus on methods such as content creation and gaining organic links from other related websites in order to increase their chances for success.
Voice Search Optimization
A second trend that is expected to gain momentum over the next few years is voice search optimization. As more people become comfortable with using voice assistants on their smartphones and devices like Amazon’s Alexa and Google Home become commonplace, it is likely that companies will start optimizing their link-building efforts specifically for voice searches as well. This means creating helpful content tailored towards natural language queries that users might be making via these tools – something which can pay dividends both in terms of visibility and brand recognition in the future.
Social Media Platforms
Social media will also continue to play an increasingly important role when it comes to link-building in 2023. Sharing posts with embedded links across various social platforms allows businesses not only to get direct referral traffic but can also be a great way of creating potential backlinks over time as well. Platforms like LinkedIn are particularly ideal for this kind of engagement since they tend to attract people who already have an interest in certain topics and industries – perfect for companies who want increased exposure within relevant circles!
Augmented Reality (AR)
Finally, other upcoming technologies such as augmented reality (AR) could also provide opportunities for innovative forms of link-building beyond traditional channels as well. In addition, to providing new ways for brands and marketers to engage with customers through immersive experiences, AR also makes it simpler than ever before for users viewing these experiences to be able to share them with others directly within their own networks without having to navigate away from the original page or post. By incorporating AR into existing content or campaigns, businesses could be a real winner when trying to reach targeted audiences on digital platforms going forward!
How To Know If My SEO Is Working?
When it comes to SEO, there is no one-size-fits-all solution or “magic bullet” that can guarantee success. However, there are several ways to measure whether link-building strategies are helping your website rank higher in the search engine results pages (SERPs).
Monitoring key metrics such as keyword rankings and organic traffic is a great way to track progress and ensure that your efforts are actually having an impact. Additionally, keeping an eye on backlink profiles can also help identify new opportunities for link-building, such as influencers who might be interested in featuring your content on their websites or social media accounts. Finally, analyzing website speed and user experience is also an important factor that can influence how well your SEO is doing, as it may mean the difference between a user actually taking action on your website versus bouncing away. Ignite SEO are expert in this field and can help you track your progress and make the necessary changes to ensure your link-building campaigns are successful!
Predicting where link-building strategies may go over the course of 2023 is no easy task given how quickly digital technology has been moving forward lately but some patterns are beginning to emerge that offer up interesting possibilities for how businesses can make use of this marketing option going forwards. By leveraging emerging technologies such as AR alongside tried-and-tested tactics like content creation & social engagement, hopefully, this article has gone some way towards offering up just some hints about what we may see from linking building strategies by then!